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POPS brings DJ Desa and fans to the Metaverse


On 15 December, POPS Worldwide will hold its first-ever metaverse concert at Rove Multiverse with Top Indonesian Artist DJ Desa.

DJ Desa POPS Metaverse Concert is absolutely free for all participants to join and can accommodate thousands of participants at the same time.

As a POPS’ artist, DJ Desa has four million subscribers on his YouTube channel and his tracks regularly trend on TikTok. Inspired by the Indonesia folk music genre “dangdut” fused with EDM music, his unique sound attracts the attention of young music fans from around the world, especially with his latest remix of the global hit Ciki Ciki Bam Bam.

Commenting on the concert – POPS Worldwide Founder and CEO, Esther Nguyen said: “As a leading digital entertainment company in Southeast Asia, POPS is proud to be at the forefront of digital innovation and delivering new experiences that have a positive impact on our artists and fans.”

Audiences can enter the Rove Multiverse to watch, build, and customize their avatar for free or join with Rove’s default characters. Our fans can experience DJ Desa and his dance moves via his avatar, while choosing to walk freely in the environment, dance, or use jumping pads to jump high.

There will be a live stream on POPS Music at the time of the concert.

POPS Worldwide operates across the region with a large number of YouTube, Facebook, TikTok channels and OTT services, with a total number of over 700 million fans and more than 295 billion cumulated views, and offers in SEA the largest library of POPS originals, local and international content. POPS has a network of more than 3,000+ content partners, creators, and artists from around the world.

Rove is a no-code infrastructure that helps any community to build their own metaverse with ease. Within a few months, Rove began to take off. All kinds of communities – from crypto projects to gaming guilds and art clubs – began to create their own metaverses. Their citizens began to organize art exhibitions, host music festivals, and hold AMA meetings etc.

Audiences can access the metaverse concert on Rove mobile app or desktop web, which can give a bigger view.