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Ho Chi Minh City, Vietnam – November 11, 2016 – POPS Worldwide and Boomerang hit 200 million views in 6 months
At the end of March 2016, POPS Worldwide created a historic partnership with Turner – a Time Warner company – to localize and distribute the kids’ entertainment content of the Boomerang channel on Boomerang Vietnam and POPS Kids. For the first time, Vietnamese children could easily enjoy the huge international entertaining content repository with lots of attractive and funny animated series of Boomerang with Vietnamese dubbed versions as Tom and Jerry Tales; The Tom and Jerry Show; Ben 10; The Powerpuff Girls; What’s New, Scooby Doo?; Duck Dodgers and Baby Looney Tunes.
After three successful phases of airing, Boomerang series are now loved by millions of Vietnamese families. The average number of views of each episode as Scooby-Doo, The Powerpuff Girls, Ben 10, Tom and Jerry…are all between hundred thousand and a million, with many shares and positive comments from kids and parents as well.
This has brought the initial success in the partnership between POPS Worldwide and Turner just after 6 months, Boomerang animated series have reached 200 million views with more than 23 million hours of viewing enjoyment – a spectacular number for kids’ digital entertainment content in Vietnam market at this time.
Over the next few months, the next phase of Boomerang’s catalog will come online with the featured and diversified content from many series such as My Gym Partner’s A Monkey, Cow And Chicken / I Am Weasel, Billy & Mandy’s Big Boogey Adventure, Dexter’s Laboratory, Life and Times of Juniper Lee, Mike, Lu, and Og. And of course, the same high-quality dubbed versions that Vietnamese digital audiences have come to expect will be launched.
Sharing about the success between POPS Worldwide and Turner, Ms. Esther Nguyen, Founder and CEO of POPS Worldwide said: “We are very happy that the localized Boomerang entertainment is so well received. This gives us further motivation to work hard to bring more iconic premium entertainment to our POPS Kids and Boomerang Vietnam fans.”
About POPS Kids
Established at the beginning of 2014, POPS Kids is Vietnam’s safe, kids-friendly daily destination for premium kids entertainment from ages 3 – 6 almost 1 billion views and over 700,000 subscribers. Now, POPS Kids is proud to present many new and diversified content partners such as some outstanding kids programs from UUUM – Japan’s leading multi-channel network in Japan, the #1 hits kids sing-a-long series Mam Choi La , and the animated blockbusters of Boomerang.
Boomerang provides light-hearted and fun moments, showcasing a mixture of internationally recognised comedy and fantasy series to more than 144 million households worldwide. Core programs includes Tom and Jerry, Mr. Bean, Scooby-Doo, The Garfield Show, My Little Pony and The Looney Tunes Show. A companion channel to Cartoon Network, Boomerang is a dynamic and quirky place where girls and boys can be inspired, laugh and play with the whole family. In Asia Pacific, Boomerang is owned and operated by Turner, a Time Warner company.