March 11, 2021 – Vietnam – POPS partnered with Moonbug Entertainment, Ltd. to gain the license to bring the global sensations CoComelon, Little Baby Bum and six other hit shows, Blippi, Go Buster, Gecko’s Garage, Toddler Fun Learning, ARPO, and My Magic Pet Morphle, to the POPS Kids application across Vietnam.
This continues the trend at the region’s leading children’s educational and entertainment app, POPS Kids, of adding exciting new content that attracts and entertains Vietnam’s next generation.
POPS Kids is a leading edutainment app for children in the region with 3 million viewers enjoying a safe and diverse array of content developed by and in partnership with POPS Worldwide. The platform offers a rich variety of content to educate and entertain, including tons of music, and over 30,000 curated videos, cartoons, educational programs, and more from leading content creators in Vietnam and around the world. Regularly updated and tightly controlled, POPS Kids is a safe and rewarding platform to help the region’s youngsters develop while also providing parents with the peace of mind they desire. With its outstanding child safety features, POPS Kids gives parents complete control over suggested content with the help of age-based rankings, limit of time their kids can watch the video, a record of their viewing history, and even an app lock.
CoComelon is an incredibly popular series which provides preschoolers with fun content to learn letters, numbers, animal sounds, colors, and more. In December 2020, its YouTube channel surpassed 100 million subscribers and the channel is now the third most-subscribed in the world. POPS Kids Vietnam will soon release 220 of the celebrated 3-minute episodes, and additional 72 new exclusive episodes will soon be available to fans.
Little Baby Bum will also soon be available on POPS Kids’ giant content library across Vietnam. Through 300 carefully crafted 2-minute episodes for kids aged 1-4 can discover their emotional, physical, and cognitive potential by singing along with 6-year-old Mia and friends in a magical world where anything is possible. With over 30 billion global views, a toy line, albums, books and a popular live show, Little Baby Bum is a revelation for families looking for a head start in their child’s development and potential.
POPS CEO Ms. Esther Nguyen shared that, “The cooperation between POPS and Moonbug Entertainment is yet another excellent partnership between the world’s leading kids’ edutainment players to bring global hit titles to the Vietnamese kids. We believe that with the synergy of our successful brands & platforms, children’s educational entertainment content from these partnerships will help bring the region’s future to new heights.”
“At Moonbug, we’re focused on bringing fun, enriching content to kids, and we’re proud to make Moonbug series available to more families around the world through this partnership,” added Nicolas Eglau, Managing Director EMEA & APAC, Moonbug. “POPS Worldwide’s impressive reach in Southeast Asia and their commitment to friendly and safe content makes their platforms a perfect home for Moonbug shows. We see this as a first step and are keen to further build presence and partnerships in this incredibly fast growing region.”