POPS 11/30/2018

Ho Chi Minh (November 07th, 2018) – POPS Worldwide officially launched the entertainment video website – POPS TV and announced a strategic partnership with NBCUniversal International Networks (NBCUIN), one of the worlds leading entertainment and media companies, to release E! content exclusively via VOD in Vietnam market.

POPS TV is an aggregation and updating of local and internationally acclaimed Vietnamese entertainment content. Along with the local content, this video website will be also uploading all the world-famous E! content from NBCUniversal offering Vietnamese latest global and local entertainment content, including celebrity news, and curated selections of the hottest reality series and specials.

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With this partnership, the entertainment video website POPS TV will consist of three main categories: E!Zone, Entertainment, and Music. From now on, Vietnamese audiences will be able to watch TV shows and variety of categories such as fashion, beauty, kids, movies, music, and catching hot news about local and international superstars along with many more exclusives on POPS TV.

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Ms. Grace Shiow represents NBCUniversal (right) and Ms. Esther Nguyen – Founder & CEO of POPS joined the Q&A session at the launching event of POPS TV website and the releasing of E! Zone Content in Vietnam.  

Accordingly, the strategic partnership between POPS Worldwide and NBCUniversal is based on three main parts. Firstly, POPS Worldwide will localize and exclusively distribute E! channel’s top hot reality shows on its VOD platforms, such as Keeping up with the Kardashians, #RichKids of Beverly Hills, Citizen Rose, Botched, 2 PM Wild Beat in Vietnam. Next, based on selected E! formats, POPS will produce and distribute the Vietnamese version. Thirdly, POPS Worldwide and NBCUniversal will co-produce some unique entertainment content inspired by local culture in the near future. Specifically, all of this content will be distributed only on the E!Zone special page of the video entertainment website – POPS TV.

With leading position of distributing a lot of high-end international entertainment content in Southeast Asia, and partnered with the world-leading media and entertainment companies such as Turner , TLC (Discovery), TV Asahi, UUUM (Japan) and now NBCUniversal, POPS Worldwide is gradually developing its mission of creating a multi-color digital ecosystem of culture and approaching the world’s trend for the Vietnamese audience. The launch of POPSTV, the video entertainment website, is also one of the strategic platforms for this.

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Esther Nguyen, founder and CEO of POPS Worldwide shared “E! Zone will be the ultimate female-focused brand covering celebrities, entertainment and pop culture including a number of key titles and content localized for the Vietnamese audience. With our leading experience in localization and distributing worldwide premium entertainment content in Southeast Asia, this far-reaching partnership not only opens new categories in POPS’s content library but also opens new portals where we will be reliving entertainment news from around the world as well as Vietnam entertainment news.”

Christine Fellowes, managing director of NBCUniversal International Networks, Asia Pacific said “With E! Zone available in Japan, China, Singapore, Malaysia and now Vietnam, we are excited to bring our E! Zone offerings to even more pop culture fans across the region. NBCUniversal’s strength lies in producing world-class content and along with POPS’s expertise in engaging audiences, we are confident that E! Zone will be a hit in Vietnam.”

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E! Content on the video entertainment website – POPS TV

For more information, please visit the video entertainment website POPS TV at: https://pops.vn/tv/