Esther Nguyen is a passionate media and technology entrepreneur with a successful track record combining and strengthening industries to entertain the masses.

Esther first started making headlines back in 2007 when she founded POPS Worldwide in Vietnam and helped to change the country’s digital music landscape.

She has since been a pioneering force in the development of the entire digital entertainment industry in Southeast Asia. Among its many achievements, POPS has been crucial to the development of the entertainment industry in Vietnam, educating the industry on copyright potential and building an ecosystem that allows the industry to monetize and evolve.

As CEO, Esther now leads a multi-country team who work tirelessly on the expansion of the domestic and international supply, demand, and monetization of digital entertainment assets across the region.

These efforts have been so successful that POPS is the partner of choice for local and international content providers. These include the world’s biggest brands like Turner, NBCUniversal, Discovery, TV Asahi, The Pokemon Company, Toei Animation, etc.

Under her leadership, POPS Worldwide has raised millions of dollars in investment from blue chip investors like Eastbridge Partners Mirae Asset-Naver Asia Growth Fund, Warner Media, IT Farm and the recent investment led by TV TOKYO Corporation.

POPS is the leading digital entertainment company in Southeast Asia and operates across the region a large number of YouTube, Facebook, TikTok channels and OTT services, with a total number of over 700 million fans, and offers in SEA the largest library of POPS originals, local and international content.

Esther’s success in her important mission has caught the industry’s attention around the world, with Forbes listing POPS as one of the TOP 60 Women-led startups that are shaking up Tech across the globe. Forbes also listed her as one of the Top 10 Inspirational Female Tech Entrepreneurs From SEA. Esther is also a favorite speaker of digital entertainment events in the region.


Read more articles about Esther on media:

[UBS One ASEAN Conference] Esther shared her views on women entrepreneurs and the potential of women-led startups at the UBS One ASEAN Conference in Singapore.

[SEA Founders Masterclass] At the SEA Founders Masterclass in Ho Chi Minh City, Ms Esther Nguyen provided invaluable insights on diverse topics including fundraising, fostering innovation, human resource development, integrating AI into business operations, and implementing effective business strategies such as content-to-commerce initiatives, focusing on core competencies, and more.

[AVV Founders and Friends podcast] Ms Nguyen shared her experiences on hiring and expanding from a small team with just a handful of people to a company with hundreds of employees across the region.

[Phụ Nữ Thủ Đô magazine] Vietnamese women-led startup that shakes up the global Tech world.

[Vietcetera] Ms Nguyen believes the investment by TV TOKYO will make POPS one of the most compelling and diverse lineups of anime content in the industry.

[Khoa Học Phổ Thông newspaper] Ms Nguyen and the journey to bring Vietnamese digital entertainment brand to the world

[Nu Doanh Nhan newspaper] Ms Nguyen shared her journey to build POPS Worldwide over the past 14 years.