Senior Marketing Executive – Entertainment

I. SUMMARY:

• Create digital contents specializing in entertainment to build the targeted audience and community.

II. JOB RESPONSIBILITIES:

• Research and generate insights on potential content verticals and latest content trends, and make recommendations on Content development strategy
• Monitor closely key competitors in the same & related industries and recommend content direction.
• Brainstorm with the team on content ideas for original content productions
• Develop the company’s social media channels on original and reproduced verticals.
• Social commerce content creation for white-labeled brands of company and partners including video production and livestream.
• Track and report social media marketing activities on a weekly and monthly basis.
• Measure the effectiveness of communication channels and strategies and make appropriate adjustments.
• Manage budget allocation and track actual spending.
• Support Media team to plan and run paid media campaigns.
• Undertake any other duties as may be reasonably required.

III. REQUIREMENTS:

• At least 2 years experience in a related position.
• Experience in building audiences for online channels (e.g. YouTube, Facebook, TikTok).
• Passionate and knowledgeable about genres and artists within the Vietnamese entertainment market.
• Good understanding of the social media landscape in Vietnam.
• Being able to use Canva & Capcut is a plus.
• Creative, proactive, consultative, resourceful.
• Good at English both writing and speaking.
• Good written and verbal communication skills.
• Able to work independently but a team player.
• High responsibility, enthusiasm, and owning the job.
• Honesty, integrity.