SENIOR BUSINESS DEVELOPMENT MANAGER

I. SUMMARY:

• The Senior KOL Business Development Manager is tasked with growing and managing POPS’ portfolio of clients. This role is responsible for unlocking new client business opportunities and driving revenue for the Talent/KOL section.

II. JOB RESPONSIBILITIES:

• Establish plans to develop POPS’ KOL network; provide the KOL package and quotation to clients.
• The candidate is tasked with the responsibility of driving revenue via developing KOL related-opportunities with clients and growing revenue in alignment with the annual strategy and targets.
• Work with internal business units to develop pitches and proposals leveraging on client and industry insights.
• Maintain and ensure close monitoring of revenue goals weekly.
• Understand the industry landscape and keep up with industry updates and insights that are important to POPS’ business and its growth and to knowledge-share with the rest of the group.
• Team mentoring and support to enable individual growth and development.
• Report to and work closely with KOL & Talent Development Manager in other related areas to achieve revenue goal.

III. JOB REQUIREMENTS:

• Be a kind and honest person.
• Minimum 5 years’ experience in entertainment, digital media, advertising, and content.
• Ability to think strategically, and identify and resolve problems in KOL content and digital media space to understand the value of KOL vis-a-vis brand advertising. 
• Strong technical understanding of digital performance marketing i.e. Paid, Owned, and Earned products and services such as Content Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management (organic & community focus), and Display Marketing.
• Strong selling, negotiation, and problem-solving skills.
• Strong presentation skills, including advanced PowerPoint skills.
• Outstanding communication skills in both Vietnamese and English
• Good interpersonal skills to be able to work with multiple teams and stakeholders productively and constructively.
• Existing networks with KOL/clients are a strong plus.