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POPS & Yamaha: Music Culture Spread Milestone in SEA!
2025/09/30
We are thrilled to announce a strategic partnership between Yamaha Music Innovations (YMI) and POPS – the leading entertainment company in Southeast Asia.
This collaboration opens a unique promotional program, bridging real-world music experiences with the power of digital amplification, with a strong focus on Generation Alpha – the creative talents and music lovers of the future.
– In Indonesia, YMI will co-organize Pianica events for elementary school students.
– In Vietnam, a promotional and experiential campaign with influencers will run from December 2025 to March 2026, bringing music closer to the youth community.
“Together, we are inspiring the next wave of creators and music enthusiasts in Southeast Asia.” – Esther Nguyen, CEO of POPS.
🌏 This is more than just a project; it’s a journey to build a new, globally connected, relatable, and inspiring music culture.
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