POPS Worldwide’s 63 channels hit the Gold & Silver Play Button on March 2018

There are 4 channels in total 63 channels have just received the Gold Button at the Play Button Celebration event hosted by POPS Worldwide on March 15. 

At the event, POPS Worldwide announced and congratulated four channels who got the Gold Button including POPS TV, VTC1 – News, La La School and Monster NTN, as well as 59 channels got the Silver Buttons.

La La School

POPS TV

Play Button Celebration is an annual celebration event hosted by POPS Worldwide. This year it had the participation of many artists such as Dam Vinh Hung, Ho Viet Trung, Khưu Huy Vu, and Luu Chi Vy, comedian Anh Duc, actor Quach Ngoc Tuyen (Ngo TV), La La School (web-series) etc.

Singer Dam Vinh Hung

Comedian Anh Duc

Ho Viet Trung

Luu Chi Vy

As of March 15, POPS Worldwide has a total of 10 Gold Buttons and 117 Silver Buttons.

In previous years, the digital market has witnessed the breakthroughs of young entertainment channels with a series of Gold Button for channels like FAP TV, Ghien Mi Go, etc.

And this year, young entertainment channels continue to show strong growth when the La La School channel received the Gold Button in just 10 months – a new record for reaching the Gold Button in Vietnam.

Notably, the channels which got Silver Buttons at the event this time are many famous artists like singer Dam Vinh Hung, Quang Le, or young artists with innovative products, such as singer Ha Anh Tuan, Bao Anh, Ho Viet Trung, Vicky Nhung, comedian Anh Duc and many other artists.

Besides the familiar music and entertainment channels, this event also saw the emergence of a series of channels in sectors that were considered “less attractive” such as education, business, news, etc…

In the list of 63 channels that hit the button, the presence of safe edutainment for kids also contributed to the positive development of entertainment content on the digital platform.

Prominent among them are the channels of play and learning such as: Linh Hoa Channel, Mykingdom, PA Channel, animation channel such as Boomerang Vietnam, POPS Anime and especially the channel to help children learn English as OMO TV, Bochacha Kids and Play Dough & Learn Color for kids.

Nowadays, children’s channels also make a lot of achievements in terms of subscriptions and views on Youtube

The number of Gold Button & Silver Button has been awarded more than in previous years has also proved the strong development of the digital entertainment market in Vietnam.

YouTube Play Buttons, a part of the YouTube Creator Rewards, are a recognition by YouTube of its most popular channels.

When a verified YouTuber reaches a specific milestone, they are awarded a relatively flat trophy in a metal casing with a YouTube play button symbol. The trophies are of different sizes: each button and plaque gets progressively bigger the more subscribers the channel gets.

There are currently three different tiers of rewards, plus a fourth that has been awarded only once:

• The Silver Play Button, for channels that surpass 100,000 subscribers. The old version was made of nickel-plated cupronickel alloy.
• The Gold Play Button, for channels that surpass 1,000,000 subscribers. It is made of gold-plated brass.
• The Diamond Play Button, for channels that surpass 10,000,000 subscribers. It is made of silver-plated metal inset with a large piece of crystal in the shape of a play button triangle.
• The Ruby Play Button. In December 2016, YouTuber PewDiePie received a ruby trophy as a gift for reaching 50,000,000 subscribers. It was made in the shape of his channel’s logo: a hand giving a “brofist“, or a fist bump. It also came with several mini-awards to be gifted to subscribers that had been subscribed the longest and were still active. It is not referenced in the Creators Award page, and it is unknown if such a trophy will be given out to any other YouTuber who surpasses the milestone in the future.