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Brand and Ads Solutions
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| With a collective expertise in creative, production, data, technology and media, we offers collaborative and adaptive solutions to media buying, branded content creation and content sponsorship that target at the right audience across multiple platforms, communities and devices. |
Case Studies
Challenge
POPS help BliBli to find Brand Ambassador for all of their 360 campaign
The objective is increase awareness about BliBli Home and give information about the products and promo
Strategy
POPS help BliBli to find Brand Ambassador for all of their 360 campaign
The objective is increase awareness about BliBli Home and give information about the products and promo
SCOPE OF WORKS :
Brand Ambassador scope of work consist of: Photoshoot, video shoot, IG Photo, IG Reels, IG Story and brand can use that material for National TV, Digital assets & OOH
RESULT :
Impressions / Views: 1.080.449
Reach: 1,057,478
Engagement: 25.363
Average ER Post: 4,08%
Current Views
111111
Results
111111
Challenge
POPS manage KOL campaign for new product launch Kopi Kenangan ready to drink product
The objective from this campaign is create awareness using 86 KOL mix tier (macro & mega)
Strategy
POPS manage KOL campaign for new product launch Kopi Kenangan ready to drink product
The objective from this campaign is create awareness using 86 KOL mix tier (macro & mega)
SCOPE OF WORKS :
The scope of works is different from some of KOLs. they posted IG Photo, IG Story, IG reels, Tiktok & YouTube
RESULT :
Impressions / Views: 104.106.359
Reach: 19.337.156
Engagement: 997.460
Average ER Post: 9,29%
Current Views
11111
Results
11111
Challenge
POPS successfully implemented Drive by Passion campaign for Shell Motor Oil with the great collaboration of 2 celebrities/influencer – Andre Taulany & Raditya Dika.
The objective from this campaign is sharing to audience about the inspirational story and highlight their passionate drive them achievement goals.
Strategy
"POPS successfully implemented Drive by Passion campaign for Shell Motor Oil with the great collaboration of 2 celebrities/influencer – Andre Taulany & Raditya Dika.
The objective from this campaign is sharing to audience about the inspirational story and highlight their passionate drive them achievement goals.
SCOPE OF WORKS :
Telling the audience about their passion since early career story and mention that KOL’s have been using Shell Helix to maximize their car to accompanied them to live their life passionately through 1x youtube video
KPI:
Views: 397,040
Impressions: 634,000
RESULT :
Views: 639,078 (achieved)
Impressions: 1,352,638 (achieved)
Reach: 3,033,001
Engagement: 48,055
Average ER Post: 3,89%
Current Views
11
Results
11
Challenge
BEST Express is one of the region's leading freight forwarding service providers, with coverage in over 17 countries. Participating in the Vietnamese market since 2019, BEST has trusted and chosen POPS as a companion in all KOL/Influencer activities until now. With optimal cost-effectiveness as well as the spread of the brand, POPS hopes to continue to accompany BEST in the coming years.
Strategy
BEST Express is one of the region's leading freight forwarding service providers, with coverage in over 17 countries. Participating in the Vietnamese market since 2019, BEST has trusted and chosen POPS as a companion in all KOL/Influencer activities until now. With optimal cost-effectiveness as well as the spread of the brand, POPS hopes to continue to accompany BEST in the coming years.
Current Views
1
Results
BEST Express is one of the region's leading freight forwarding service providers, with coverage in over 17 countries. Participating in the Vietnamese market since 2019, BEST has trusted and chosen POPS as a companion in all KOL/Influencer activities until now. With optimal cost-effectiveness as well as the spread of the brand, POPS hopes to continue to accompany BEST in the coming years.
Challenge
POPS has been the unit of booking & managing KOL's agency for Gojek, for all campaigns of GoFood, GoCar, GoRide, GoSend. Our main role is:
- Propose list Celebrities KOL/Macro/Micro/Tiktoker
- Provide Content direction according to each product type
- Providing ideas, booking & managing KOLs network
Especially, we totally gained over 150% KPI for each campaign
Strategy
POPS is the unit of booking & managing KOLs's agency for Gojek from 2021- 2022, for all campaigns of GoFood, GoCar, GoRide, GoSend. Our main role is:
- Propose list Celebrities KOL/Macro/Micro/Tiktoker
- Provide Content direction according to each product type
- Providing ideas, booking & managing KOLs network Especially, we totally gained over 150% KPI for each campaign
Current Views
1
Results
POPS is the unit of booking & managing KOLs's agency for Gojek from 2021- 2022, for all campaigns of GoFood, GoCar, GoRide, GoSend. Our main role is:
- Propose list Celebrities KOL/Macro/Micro/Tiktoker
- Provide Content direction according to each product type
- Providing ideas, booking & managing KOLs network Especially, we totally gained over 150% KPI for each campaign
Challenge
POPS is the unit of TVC concept, management and booking Chau Bui - Brand Ambassador of Bond With Young 2022, media planning, project implementation.
The program shares stories of themselves (or those around them) about their journey to adulthood and overcoming difficulties, overcoming fears, overcoming stereotypes & prejudices of society, inferiority complex, coping with Difficulties to achieve success in life.
Strategy
“POPS is the unit of TVC concept, management and booking Chau Bui - BA of Bond With Young 2022, media planning, project implementation. The program shares stories of themselves (or those around them) about their journey to adulthood and overcoming difficulties, overcoming fears, overcoming stereotypes & prejudices of society, inferiority complex, coping with Difficulties to achieve success in life.”
Current Views
1
Results
“POPS is the unit of TVC concept, management and booking Chau Bui - BA of Bond With Young 2022, media planning, project implementation. The program shares stories of themselves (or those around them) about their journey to adulthood and overcoming difficulties, overcoming fears, overcoming stereotypes & prejudices of society, inferiority complex, coping with Difficulties to achieve success in life.”
Challenge
Lifebuoy wanted to create a series of native – branded content that kids will love watching.
Its product feature “Silver ion” needs to be integrated and highlighted throughout the content.
Its product feature “Silver ion” needs to be integrated and highlighted throughout the content.
Strategy
Vietnam’s First Animation Series For Kids
- Concept: A story of children super heroes squad – fighting against harmful germs that could bring sickness to the Earth.
- Number of episodes: 18 episodes/ season
Current Views
30,000,000++
Results
SEASON 1: 28.8M+ views in 5 months
Challenge
To EDUCATE: Music Video “Vua Chai Vua Choi” teach children about teeth brushing technique.
To EXPLORE: Introduce kids some DIYs things to make from P/S Kids toothpastes
To EXPLORE: Introduce kids some DIYs things to make from P/S Kids toothpastes
Strategy
An edutainment music video featuring kiddy graphic Lion as an instructor attracts children and make brushing teeth more interesting.
DIYs Series with simple tutorials helps children do little things by themselves.
DIYs Series with simple tutorials helps children do little things by themselves.
Current Views
17,900,000+
Results
In just 1 month after launch
- Music video: 14M views
- DIY series (4 videos): 2.8M views
Challenge
To PROMOTE : ADM Chuoi MV on Vinamilk channel
To BUILD AWARENESS: New packaging design (bottle)
To CAPTURE: Audience with priority on northern regions
To BUILD AWARENESS: New packaging design (bottle)
To CAPTURE: Audience with priority on northern regions
Strategy
- Optimize main MV performance with YouTube video ads focusing on target audience.
- Create buzz with a Cover contest together with producing 05 KOL videos (3 northern KOLs)
- Ultilize POPS network power on both YouTube & Facebook, as well as PR articles to drive traffic to main MV and related videos.
Current Views
72,640,000++
Results
After 4 months (Aug - Dec 2018):
Main MV: 54M+ views (46% organic views)
Promoting videos: 16M+ views (26.3% organic views)
Cover contest: receiving 115+ cover videos
Main MV: 54M+ views (46% organic views)
Promoting videos: 16M+ views (26.3% organic views)
Cover contest: receiving 115+ cover videos
Challenge
Itsuki Ramen has been sold via exclusive distributor for some time without really going into the
online market, therefore the brand’s online assets and contents are limited. Their only asset
materials are how to cook videos.
Strategy
Itsuki Ramen is an imported brand and is selling at more premium prices compare to Thai instant
ramen. So we’ve come up with the concept: Itsuki Ramen – restaurant ramen made at home.
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Step 1: Create online contents on social media. Redesign Itsuki Ramen’s official Facebook page
and LINE account. How to prepare restaurant-style Soba from Itsuki Ramen’s instant noodles video, hosted by top-
tier cooking influencer.
-
Step 2: Posted top-tier influencer review videos with call-to-action messages to drive audience
traffic to Itsuki Ramen’s LINE official account. LINE is the option because it provides further
marketing benefits with little to no additional costs.
-
Step 3: After driving the traffic to Itsuki’s LINE official account, the brand published promotional
contents on their Facebook, including cooking tutorial videos and contests, to generate buzz.
Current Views
Total campaign 2M views
Results
Total views : 3M++ views
Challenge
As the campaign concept: anyone can become idol, we have picked someone who’s started from the
bottom and quickly climbed the influencer’s ladders to stardom, and given them a perfect idol make-over.
Strategy
We have chosen Follow Me Sunshine since Follow Me Sunshine’s made her debut on TikTok a
dancing girl. She’s turned to YouTube and, from then, she’s risen to the top in no time. Follow
Me Sunshine adapted a Korean look for I-doll’s campaign and made two videos – one a Behind
the scence clip on her channel (part 1), and another the music video on Beminor Official; a music
channel with which she’s collaborated.
-
Part 1:
Behind the scene of the music video on Follow Me Sunshine
-
Part 2:
The music video Yim Tang Wan (Smile All Day) on Beminor Official
Current Views
Total campaign 13,8M views
Results
Part 1: 1.9 M views -
Part 2: 11.9M views
Challenge
Toyota requested environmental awareness campaigns under 5 areas – water, forest, garbage, fuel, and
transportation, but, instead of presenting them traditionally and educationally, the brand specifically
wanted the influencers to create lifestyle-centric contents, educational at their cores.
Strategy
Part 1:
-
The influencers visited Non Din Daeng District, where a Toyota Green Town model is located. They
documented as the locals showed them the project in practice and explained how they applied the 5-area
in their work-life.
- Part 2:
- The influencers visited Toyota Green Town learning center, Ayutthaya. They had a fun, field trip in the old city and got to try Toyota’s electric car.
Current Views
800K views per video
Results
Part 1: 1.2 M views -
Part 2: 868K
Challenge
Berdasarkan keberhasilan Beauty bintang YouTube Channel untuk membuat saluran baru untuk wanita
Strategy
POPS membangun sebuah merek channel kecantikan baru - Beauty Me yang terdiversifikasi dalam konten (make-up tutorial, simpel DIY tips kecantikan dan keindahan populer lainnya dan kepedulian akan kesehatan) dan mengembangkan di banyak platform lainnya.
Current Views
168,478++
Results
Beauty Me berjanji untuk menjadi channel kecantikan paling sukses di YouTube. Kita diharapkan untuk mencapai sekitar 50.000 subscribers dan 1,5 views mil pada akhir tahun 2016.
Challenge
Pocari Sweat adalah minuman ion-Supply baru di Vietnam. Mengetahui persaingan sangat sulit melawan Pepsi, Coca-cola, dan raksasa lokal lainnya, merek ini berjuang untuk menemukan biaya strategi yang efektif untuk meningkatkan kesadaran masyarakat.
Strategy
POPS mengusulkan pendekatan digital untuk meluncurkan merek melalui webisodes yang komedi adalah salah satu dari dua kategori paling dicari dan dikonsumsi.
Current Views
2,024,550++
Results
Seri Muoi Kho Xuat Chieu keuntungan lebih dari 3 views mil dalam waktu 3 bulan.
Challenge
Pocari Sweat ingin menjangkau lebih banyak penonton yang akan pelanggan mereka.
Strategy
Melanjutkan keberhasilan seri Muoi Kho Xuat Chieu, Pocari Sweat meluncurkan video komedi di Tahun Baru Imlek untuk menjawab permintaan yang tinggi untuk komedi selama libur nasional.
Current Views
7,037,052++
Results
Komedi, menampilkan komedian paling terkenal, Hoai Linh, Chi Tai dan Truong Giang menyentuh lebih dari 3 juta views hanya dalam 1 bulan setelah peluncuran, membantu Pocari Sweat YouTube channel peringkat # 1 Channel produk di Vietnam (Socialbakers.com)
Challenge
Phu Hung Hidup adalah sebuah perusahaan asuransi yang baru didirikan diawal 2014. Dalam rangka untuk mendapatkan nama di seluruh untuk menargetkan pelanggan, Phu Hung Hidup memutuskan untuk membawa bebek raksasa Karet ke Vietnam untuk memulai memproyeksikan citra sebagai merek yang peduli tentang kebahagiaan , sukacita dan kesehatan.
Meskipun media tradisional terbukti menjadi saluran yang kuat untuk mencapai massa, Phu Hung Hidup ingin membatasi hanya untuk pelanggan di wilayah Kota Ho Chi Minh saja. Media sosial menjadi pilihan pertama mereka karena dapat menargetkan demografis yang tepat tapi belum hemat biaya. Tapi bagaimana mereka akan mulai buzz dan percakapan?
Strategy
Memanfaatkan kemitraan yang kuat dengan influencer online, POPS membantu Phu Hung Hidup memulai dan merangsang pembicaraan online, fenomena bebek foto kuning menghasilkan ratusan pengajuan foto untuk kontes online diselenggarakan di Facebook.
Current Views
2,396++
Results
Setelah 5 minggu, Phu Hung Hidup tidak hanya diperoleh 30.000 penggemar di Facebook, ratusan pengajuan foto, tetapi juga dikenang sebagai brand yang membawa sukacita ke kota Ho Chi Minh.
Challenge
Dalam upaya untuk mempromosikan penghematan keluarga, P & G keluar dengan kemasan yang lebih besar di beberapa rentang produk berharap untuk menjadi berguna untuk ibu dalam mengelola pengeluaran keluarganya.
Strategy
Untuk pertama kalinya, POPS, Mediacom, dan Grey bermitra untuk menjangkau ibu digital yang bergeser dari TV ke online untuk mencari tips rumah tangga dan menonton hiburan favorit mereka.
Current Views
1,322,200++
Results
Selama tiga bulan dan 4 episode, kampanye mencapai 1,2 juta views di saluran YouTube-nya. POPS Network mendapati peringkat 2 sebagai pengendali traffic ke sumber channel akuntansi untuk 40,6% dari total pandangan.
Challenge
Menjadi organisasi terdepan yang menyediakan penyedia konsultasi studi ke luar negeri, IDP telah dipercaya sebagai layanan profesional yang MENJAMIN 95% SUKSES PERSYARATAN. IDP telah mengimplementasikan kampanye secara offline seperti iklan cetak, acara pendidikan, pameran, TV ... Saat ini, IDP menyadari bahwa platform digital memberi mereka peluang besar untuk mendekati target pelanggan mereka. Oleh karena itu, mereka ingin bekerja sama dengan POPS meluncurkan kampanye digital mereka.
Strategy
Kami bekerja dengan JVevermind untuk menghasilkan 2 video menargetkan siswa. POPS memberikan solusi turn-key untuk IDP dari produksi konten melalui promosi promosi (YouTube lintas-promosi dan media dibayar) dengan 5 video tambahan yang dihasilkan oleh IDP dan diterbitkan ke channel mitra.
Current Views
214,270++
Results
Seluruh produksi mencapai KPI dan hubungan IDP dengan POPS Worldwide akan tumbuh pada tahun di 2016.
Challenge
Harley-Davidson di Saigon adalah satu-satunya dealer resmi Motor legendaris Harley-Davidson di Vietnam. Merek ini sudah dikenal di kalangan penggemar sepeda motor, tetapi tujuan dealer adalah untuk menempatkan lebih banyak sepeda di jalan.
Jadi tantangan bagi kita adalah untuk meningkatkan lebih banyak kunjungan pelanggan ke showroom dealer.
Strategy
Tim POPS Worldwide menyusun strategi media sosial dengan menjangkau para pengendara muda dan aspirationals Harley-Davidson dengan konten menarik.
Current Views
631,891++
Results
Melalui media sosial, Harley-Davidson telah menunjukkan bahwa daya Harley Davidson menarik gaya hidup merek massa dan penjualan Harley-Davidon ini untuk dua kuartal tahun pertama telah lebih dua kali lipat target selama setahun penuh!
Challenge
YouTube Vinamilk becomes the # 1 channel on FMCG, equivalently competing to other entertainment channels for women and children
Always first appearing in user searches on YouTube about new ads, entertaining ads for moms and babies
Always first appearing in user searches on YouTube about new ads, entertaining ads for moms and babies
Strategy
ENRICH the channel with 103+ new videos of various content
RE-DESIGN & optimize metadata & branding package
MANAGE the channel and its community
CROSS-PROMOTION in POPS network & social pages
INTEGRATE PPL & co-logo of Vinamilk in POPS produced content
EXECUTE YouTube trueview in-stream & discovery ads
REDUCE crisis from negative keywords
RE-DESIGN & optimize metadata & branding package
MANAGE the channel and its community
CROSS-PROMOTION in POPS network & social pages
INTEGRATE PPL & co-logo of Vinamilk in POPS produced content
EXECUTE YouTube trueview in-stream & discovery ads
REDUCE crisis from negative keywords
Current Views
Views: 1,400,000,000++
Subscriber: 1,200,000++
Subscriber: 1,200,000++
Results
Gained Gold YouTube button after 60 days
After 6 months (Jul 2018 - Jan 2019):
Total generated views: 257M+ Views
Total generated subscribers: 357K+ Subs
After 6 months (Jul 2018 - Jan 2019):
Total generated views: 257M+ Views
Total generated subscribers: 357K+ Subs
Challenge
Both Tenren & TikTok wanted to increase brand exposure to young audiences by naturally integrating in digital content.
Strategy
Product placement (PPL) in webdrama “Co Gai Den Tu Ben Kia” – a top webseries from POPS in 2018.
More than just PPL, products or brand messages are also injected in the context or characters’ scripts.
More than just PPL, products or brand messages are also injected in the context or characters’ scripts.
Current Views
30,000,000++
Results
Season 1 (15 eps.): 29M+ total views in 4 months after launch
Partners
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