Marketing Executive (Entertainment)

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Full time

vietnam

I. SUMMARY:

Create digital contents specializing in entertainment to build the targeted audience and community.

II. JOB RESPONSIBILITIES:

Research and generate insights on potential content verticals and latest content trends, and make recommendations on Content development strategy
Monitor closely key competitors in the same & related industries and recommend content direction.
Brainstorm with the team on content ideas for original content productions
Develop the company’s social media channels on original and reproduced verticals.
Social commerce content creation for white-labeled brands of company and partners including video production and livestream.
Track and report social media marketing activities on a weekly and monthly basis.
Measure the effectiveness of communication channels and strategies and make appropriate adjustments.
Manage budget allocation and track actual spending.
Support Media team to plan and run paid media campaigns.
Undertake any other duties as may be reasonably required.

III. REQUIREMENTS:

At least 2 years experience in a related position.
Experience in building audiences for online channels (e.g. YouTube, Facebook, TikTok).
Passionate and knowledgeable about genres and artists within the Vietnamese entertainment market.
Good understanding of the social media landscape in Vietnam.
Being able to use Canva & Capcut is a plus.
Creative, proactive, consultative, resourceful.
Good at English both writing and speaking.
Good written and verbal communication skills.
Able to work independently but a team player.
High responsibility, enthusiasm, and owning the job.
Honesty, integrity.

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