I. MAJOR FUNCTION

II. KEY RESPONSIBILITIES

• Develop and implement integrated marketing and branding strategies for assigned products and channels (YouTube, Facebook, TikTok, POPS App, etc.).
• Conduct market research, competitive analysis, and audience insights to identify growth opportunities.
• Build campaigns across the full marketing mix: content development, PR, media, trade marketing, and social community engagement.
• Apply AI tools in content planning, creation, and distribution.

• Lead digital campaigns and track performance regularly, adjusting strategies for better outcomes.
• Monitor industry trends and market behavior to optimize campaigns.
• Generate post-campaign reports and propose next-phase development.
• Coordinate closely with cross-functional teams (PR, Production, Data, Licensing, IDMS) to ensure campaign consistency and effectiveness.
• Manage internal/external partners involved in brand execution.

• Supervise, mentor, and guide junior team members to deliver results.
• Track KPI, workload, and ensure best practices across the team.
• Manage marketing budgets and track team-level expenditures.
• Continuously explore new tools and marketing strategies to enhance performance.
• Perform additional tasks as assigned by Manager.

III. JOB QUALIFICATIONS

• University/College graduate.
• Minimum 3 years of experience in marketing, including at least 1 year in a team lead role.
• Proven track record in digital content marketing for online platforms (YouTube, TikTok, Facebook, etc.).
• Strong YouTube
• Strong passion and knowledge in anime is a must.
• Familiarity with AI in content workflows is a strong plus.
• Solid understanding of Vietnam’s digital and social media landscape.
• Strategic, data-driven mindset with strong creative and problem-solving skills.
• Excellent verbal and written communication in both English and Vietnamese.
• Ability to work independently and collaboratively.
• High sense of responsibility, integrity, and enthusiasm.
• Skills in Adobe Premiere and/or Photoshop are a plus.
• Knowledge of merchandise development is a plus.

IV. BENEFITS

• Full salary insurance
• 20 paid leave days per year
• Premium health insurance
• Professional, supportive working culture in a strong international brand