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POPS MUSIC X PRIMARY WAVE MUSIC!
2026/03/31
We are thrilled to share a massive milestone: POPS Music has officially secured a strategic investment from Primary Wave, the global powerhouse behind the catalogs of legends like Prince, Bob Marley, Whitney Houston, and Britney Spears!
This isn’t just a partnership – it’s a game-changer for the Southeast Asian music scene. As Primary Wave’s Agnes Kacicki noted, this is a strategic move to deepen their presence in our region—one of the fastest-growing music markets in the world.
What does this mean for the future?
- The “Global Bridge”: We’re building a path for Southeast Asian talent to reach international stardom.
- IP Powerhouse: More investment into local music catalogs and legendary IP across Vietnam, Indonesia, and beyond.
- World-Class Innovation: Bringing global expertise to our local artists and creators to help them thrive for years to come.
“We are building a two-way bridge for global stardom,” says our Founder & CEO, Esther Nguyen.
To our artists, partners, and fans – thank you for being part of this journey. We’re not just making music; we’re making history. The best is yet to come!
#POPSMusic #PrimaryWave #GlobalPartnership #VietnamMusic #IndonesiaMusic #MusicIndustry #GlobalBridge #Innovation #SoutheastAsia
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