I. MAJOR FUNCTION

II. KEY RESPONSIBILITIES

Strategy & Brand Marketing 

• Craft and deploy comprehensive marketing frameworks for designated brands, IP series, and multi-platform video channels including YouTube, TikTok, and Facebook.
• Lead strategic initiatives through deep-dive market research, competitive benchmarking, and consumer behavior analysis to pinpoint expansion potential.
• Establish and oversee holistic marketing roadmaps encompassing PR, media relations, digital activations, and social community growth strategies.
• Utilize data-driven insights and platform-specific mastery to design high-impact content development and engagement schemes.

Campaign Management 

• Orchestrate multi-platform digital activations, analyzing key metrics to propose high-impact optimization adjustments.
• Synthesize comprehensive post-mortem evaluations, embedding data-driven insights to sharpen subsequent strategic orientations.
• Assess communication touchpoint efficiency, maintaining a continuous refinement cycle to maximize audience reach and engagement.

Cross-functional Coordination 

• Collaborate with cross-functional departments—including PR, Production, Licensing, and Data—alongside third-party vendors to execute integrated and resonant brand initiatives.
• Guarantee strategic alignment and seamless communication of brand objectives throughout all internal stakeholder groups.

Team & Project Support 

• Assist the Marketing Manager in driving project implementation, mentoring junior staff, and guaranteeing the achievement of performance metrics.
• Cultivate a culture of innovation and operational excellence while fostering seamless collaborative execution within the team.
• Coordinate task distribution and monitor workflow progress across all internal stakeholders and third-party partners.

Budget Management 

• Allocate campaign budgets and track spending per staff/project to ensure efficiency and accuracy.

• Support ad hoc requests and projects as assigned by the Head of POPS STUDIO Operations

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
• Minimum 5 years of marketing experience and at least 2-3  year in a lead or coordinator capacity.
• Demonstrated experience in audience development on platforms such as YouTube, Facebook, Instagram, TikTok.
• Passionate and knowledgeable about anime, comics, and kid-oriented content.

• In-depth understanding of the Vietnam social media landscape.
• Analytical and data-driven mindset; able to interpret insights and transform into action.
• Familiarity with Adobe Premiere or Photoshop is a plus.
• Excellent verbal and written communication in English and Vietnamese.
• Strong sense of ownership, responsibility, and creativity.
• Able to work independently while also being an effective team player.
• Integrity, enthusiasm, and a solution-oriented attitude.
• Basic knowledge of AI tools for data handling or automation is a plus.