POPSWW ID is appointed as GoTo Group’s marketing partner in 2025

POPS Worldwide Indonesia kicks off 2025 with a landmark partnership, officially appointed as GoTo Group’s influencer marketing agency partner. This collaboration cements our role in driving influencer-led campaigns for GoTo’s key business units such are GoRide, GoCar, GoFood, GoSend, GoMart, and GoPay, while amplifying brand campaigns across Indonesia.

With a full-spectrum service approach, we’re delivering Full-Service, Collaboration-Service, and Limited-Service Partnerships, ensuring GoTo stays at the forefront of influencer marketing. More than just executing campaigns, we serve as a strategic powerhouse, crafting cutting-edge influencer strategies that bring hashtag hashtag#PastiAdaJalan to life, making it resonate louder and stronger across every audience touchpoint.

“Jakarta’s traffic is a never-ending challenge—GoCar and GoRide have been my daily saviors, getting me through the chaos between home, office, and meetings. That’s why securing this partnership as GoTo Group’s Official Agency Partner 2025 feels personal, every time i use GoRide the driver always amaze with my historical trip, already have more than 2700 times. More than just running campaigns, we’re here to drive impact, shape culture, and take influencer marketing to the next level across GoFood, GoPay, and beyond. Exciting times ahead!”

“As someone who practically lives on GoFood and relies on GoPay for seamless transactions, this partnership hits close to home. Beyond just an agency appointment, this is about powering impactful influencer marketing that connects GoTo’s ecosystem even closer to their users. With our expertise, we’re set to elevate brand engagement, drive cultural relevance, and amplify the hashtag
hashtag#PastiAdaJalan spirit through next-level influencer strategies. This is just the beginning—let’s make waves!” – as my colleague Sapto Handriyanto, Connected-Commerce Director said

By winning this pitch and being appointed as GoTo’s Official Agency Partner 2025, POPS Worldwide Indonesia strengthens its position as a leader in influencer marketing industry. GoTo group, as one of the biggest digital ecosystem players in Indonesia, continues to shape industries from ride-hailing and food delivery to digital payments. This collaboration is a testament to POPS’ expertise in delivering impactful, culture-driven influencer marketing that drives real business results.

2025 is just the beginning! Let’s set new standards, break boundaries, and redefine the future of influencer marketing together.