John Xavier is a digital media expert with over 14 years of experience managing digital initiatives for big brands across sectors and categories in APAC markets. In 2020, John joined POPS Worldwide as Vice President of Brand & Ads Solutions. The knowledge and network he has built over his career give POPS great opportunities to expand awareness and partnerships with agencies, brands, and ad networks across the region.

His hands-on approach to digital media strategies, always backed by data, provides a unique advantage in digital media planning and buying experience.