Zico is a seasoned business leader in the industry of TMT (Tech-Media-Telecom). He specializes in rapid building and scaling up of startups, in which calculated business development, strategic partnership, and sales growth hacking are the intuitive elements of his ways of working. Hence, Zico is highly agile in offering and sealing business deals with any strategic partner to achieve the company’s goal. This was proven several times by his experience in growing 0 to 1 towards some mobile applications that he worked on.

Born and raised in Jakarta, Zico is an engineer with a major in electronics, but he decided not to pursue a career in electronics, but instead took the challenge to work in the ever-dynamic world of music industry by joining Universal Music.

Prior to POPS, Zico held various strategic positions in both startups and enterprises, he experienced growth-hacking 0 to 1 mobile apps namely JOOX for Tencent, Yonder Music for Axiata and UC Browser for Alibaba. During his time, Joox and UC Browser had a trajectory of growth and became leaders in the Indonesia market.

He joined POPS in September 2020 as the first employee in Indonesia, he then built the team from scratch and grew the business size 3 times in the second year. In its two years operation, POPS is widely recognized as one of the top 5 Influencer marketing agencies, as well as top of mind for creator companies in Indonesia.

Zico has a sweet tooth and it is hard to resist the temptation of his favorite desserts, therefore he does Muay Thai and CrossFit regularly to compensate it.